Communication Models

Mental Model

admin — Fri, 04 Oct 2013 06:31:16 +0000

Introduction Mental model is a psychological term which refers to the mental illustrations that explains a person’s thoughts and behaviours. The concept first appeared in the book ‘the nature of exploration’ by Kenneth craik in 1943. In his book he mentioned that the mind develops mental models or illustrations which serve as reference and explanation […]

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Helical Model of Communication

admin — Fri, 03 May 2013 16:55:31 +0000

In 1967, Frank Dance has proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from “Helix” which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s […]

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Fisher’s Model – Small Group Communication

admin — Thu, 28 Feb 2013 15:33:38 +0000

History The studies concerning the group development have been done by the researchers for many years. As the result of these studies varied models have been proposed. Linear models are considered as the most influential discoveries made in the late 20th century. Source: Monkey Business/Adobe Stock Fisher’s model is one of the linear models of […]

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Poole’s Model – Small Group Communication

admin — Thu, 14 Feb 2013 15:52:07 +0000

History Marshall Scott Poole is a senior research scientist and David & Margret Romano professorial scholar at National Center of Supercomputing Applications and the professor of communication and director of I-CHASS at the University of Illinois. Source: lev dolgachov/Adobe Stock Group communication, structural communication, Organisational novelty and theory formation encompasses his pursuits and has written […]

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Duck’s Relationship Filtering Model

admin — Tue, 12 Feb 2013 16:45:15 +0000

History Steve duck was born in the year 1946 in Somerset, England. He began his profession as a lecture in social psychology at the Glasgow University. He served as the foundation lecturer in psychology in the University of Lancaster with Daniel and Amy starch professor at the University of Lowa. Introduction Duck’s relationship model states […]

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The Johari Window Model

admin — Tue, 29 Jan 2013 14:49:47 +0000

History It is necessary to improve self-awareness and personal development among individuals when they are in a group. The ‘Johari’ window model is a convenient method used to achieve this task of understanding and enhancing communication between the members in a group. American psychologists Joseph Luft and Harry Ingham developed this model in 1955. The […]

The post The Johari Window Model first appeared on Communication Theory.

Propaganda Model

admin — Mon, 07 Jan 2013 08:18:59 +0000

Introduction The Propaganda model of media control was introduced by Edward. S. Herman and Noam Chomsky in their book ‘Manufacturing Consent – The Political Economy of the Mass Media’. This theory states how propaganda works in a mass media. Source: Rizal/Adobe Stock The model tries to understand how the population is manipulated, and how the […]

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Elaboration Likelihood Model

admin — Fri, 04 Jan 2013 17:26:13 +0000

Introduction Elaboration Likelihood Model is developed by Richard E. Petty and John T. Cacioppo in 1980s. Persuasion is very much associated with our daily life. Persuasion occurs when readers, listeners or viewers learns a message from what they read, listen or watch. Source: serhiibobyk/Adobe Stock We remember the message as ideas and we will be […]

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Knapp’s Relationship Model

admin — Wed, 02 Jan 2013 15:35:48 +0000

History Mark .l Knapp (born on July 12th, 1938) is a renowned teaching professor at the University of Texas and is greatly known for his works in nonverbal communication research and in evolving interactions. He developed a theoretical model for relational enhancement which routes the interpersonal development between two people. Source: rodjulian/Adobe Stock Introduction Knapp’s […]

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ACT Theory of Communication

admin — Sun, 28 Oct 2012 17:10:40 +0000

Introduction John R Anderson is an American psychologist was born in the year 1947 in Vancouver, British Columbia. He is currently working as a professor of Psychology and Computer science at Carnegie Mellon University. Anderson is widely known as a cognitive architect because of his researches and experiments in the field of cognitive psychology. Source: […]

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