Visual Communication

Entertainment Education

admin — Mon, 25 Aug 2014 17:50:08 +0000

Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut across all lines and attracted large numbers of viewers who tuned in regularly to watch. The problem arose when it was noticed that such entertaining programmes were […]

The post Entertainment Education first appeared on Communication Theory.

Computer Mediated Communication

admin — Mon, 05 May 2014 14:14:54 +0000

Introduction The social and cultural transformation and even social interaction that has been influenced by computer and internet is evident in the recent decade. The role played by the new media has increased and is always on the rise, transforming every single life that it touches effecting the individual, but sometimes it has positive and […]

The post Computer Mediated Communication first appeared on Communication Theory.

Alphabet Effect Theory

admin — Fri, 18 Apr 2014 15:09:15 +0000

Source: sumikophoto/Adobe Stock The promoters of ‘Alphabet effect’ such as Marshall McLuhan, Harold Innis, Walter Ong and Robert Logan were associated with Toronto School of Communication. Using these theory cognitive skills such as Abstraction Analysis Coding Decoding Classification are promoted and encouraged. It is also believed that the alphabets traces back to the ancient civilisations […]

The post Alphabet Effect Theory first appeared on Communication Theory.

Media Malaise Theory

admin — Wed, 30 Oct 2013 13:01:08 +0000

Introduction This theory was postulated in the year 1976 by Robinson though later many more aspects were added by the other theorists. Most of the research in this theory was conducted in the United States and at the end the theorists had a difference in thought. One who completely blamed the television for the malaise […]

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Framing

admin — Mon, 21 Oct 2013 06:10:53 +0000

Introduction Framing is a concept which is commonly used to understand the media effects. It is regarded as the extension of agenda setting theory which prioritize an issue and makes the audience think about its effects. The framing is based on the idea of how media base an event or an issue within a particular […]

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Minimalism

admin — Fri, 18 Oct 2013 14:15:36 +0000

Introduction Minimalism is a concept initially applied in the field of art. This contemporary concept has been creating enigmas in the viewer’s minds as its interpretation is left to the viewer with a hint. This leaves the viewer by interpreting according to their own imagination by not force feeding the artist’s ideas. Source: kaliantye/Adobe Stock […]

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The Meaning of Meaning Model

admin — Mon, 02 Sep 2013 16:48:12 +0000

Introduction Charles Kay Ogden (1889–1957) and Ivor Armstrong Richards (1893 – 1979) was an English linguistic and English literary critic. Both of them were recognized by their book called “The Meaning of Meaning: A Study of the Influence of Language upon Thought and of the Science of Symbolism”. Source: Kzenon/Adobe Stock Ogden worked as philosopher, […]

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Peirce Model

admin — Mon, 29 Jul 2013 14:45:37 +0000

Source: Thomas Sollner/Adobe Stock History Charles Sanders Peirce (1839-1914) was born in Cambridge, Massachusetts. He was an American philosopher, mathematician, logician and a scientist. He was engaged as a scientist and made great contributions in the field of mathematics, statistics, philosophy, semiotics, research methodology and logic. He was appreciated by the philosopher called Paul Weiss […]

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Rorschach Experiments

admin — Sat, 26 Jan 2013 06:53:42 +0000

Source: Photographee.eu/Adobe Stock History Hermann Rorschach (1884-1922) was born in Switzerland and a well known psychoanalyst and Psychiatrist following Freudian practices. While he was young Rorschach lost his mother later his father also. His father is an art teacher who encouraged him to do creative things. This inspiration, helps Rorschach to develop himself “Klecksography” (Pictures […]

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