Cultural Communication

Sociocultural Theory

admin — Mon, 05 Oct 2015 10:17:33 +0000

The sociocultural theory is a psychological theory which explores the relationships between external and internal processes. The theory focuses on the creation and usage of mediating tools that play a role in how humans think. It helps create a framework that facilitates in systematically investigating cognition, keeping in mind the social context. Human development is […]

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Modernism

admin — Mon, 18 May 2015 08:46:07 +0000

Introduction Modernism, faced opposition to the conservatism that prevailed in the late 19th century and early 20th century, which brought socially progressive trend of thought that encompasses the various culture related movements. The reason behind such movement took place in response to the feeling that ‘traditional’ forms of literature, art, architecture, religion, social and daily […]

The post Modernism first appeared on Communication Theory.

Victorianism

admin — Mon, 11 May 2015 05:36:40 +0000

The term ‘Victorianism’ arose to describe the latter two-thirds of the 19th century. It was the time where the focus on restraint and dignity remained as an outward appearance to counterbalance simultaneously the reactionary social phenomenon called ‘hedonism’. Hedonism means hunt for the self-indulgent pleasure that occurred when the Victorian morality, social order and puritanism […]

The post Victorianism first appeared on Communication Theory.

Cross Cultural Communication

admin — Thu, 25 Sep 2014 17:03:11 +0000

Introduction Culture is a way of thinking and living whereby one picks up a set of attitudes, values, norms and beliefs that are taught and reinforced by other members in the group. This set of basic assumptions and solutions to the problems of the world is a shared system that is passed on from generation […]

The post Cross Cultural Communication first appeared on Communication Theory.

Cultural Identity Theory

admin — Mon, 08 Sep 2014 14:51:27 +0000

Culture and Identity Culture is the values, beliefs, thinking patterns and behavior that are learned and shared and that is characteristic of a group of people. It serves to give an identity to a group, ensures survival and enhances the feeling of belonging. Identity is the definition of ones- self. It is a person’s frame […]

The post Cultural Identity Theory first appeared on Communication Theory.

Alphabet Effect Theory

admin — Fri, 18 Apr 2014 15:09:15 +0000

Source: sumikophoto/Adobe Stock The promoters of ‘Alphabet effect’ such as Marshall McLuhan, Harold Innis, Walter Ong and Robert Logan were associated with Toronto School of Communication. Using these theory cognitive skills such as Abstraction Analysis Coding Decoding Classification are promoted and encouraged. It is also believed that the alphabets traces back to the ancient civilisations […]

The post Alphabet Effect Theory first appeared on Communication Theory.

Communication Accommodation Theory

admin — Tue, 24 Dec 2013 04:24:23 +0000

Introduction Communication accommodation is a communication theory which emphasis the adjustments that people does while communicating. Howard Giles, the professor of communication at the University of California, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with. Source: […]

The post Communication Accommodation Theory first appeared on Communication Theory.

Muted Group Theory

admin — Mon, 09 Dec 2013 17:38:53 +0000

Introduction Muted group theory is a critical theory concerning the certain groups of people who remain powerless compared to the others. Source: ctpaep/Adobe Stock Edwin Ardener, a British anthropologist, introduced the concept. His noted contributions in anthropology are the studies on gender and found that the studies made by many ethnographers in the society was […]

The post Muted Group Theory first appeared on Communication Theory.

Face-Negotiation Theory

admin — Mon, 18 Nov 2013 07:40:21 +0000

Introduction Relationships base the life of every individual as humans are social beings. But conflicts are inevitable being in a relationship. The face negotiation theory explains how cultural difference in people influence in managing conflicts. The theory was formulated by Stella Ting-Toomey, professor of human communication at California State University. Toomey described that difference in […]

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Modernisation Theory

admin — Thu, 24 Oct 2013 15:25:54 +0000

Introduction Modernisation theory elaborates the development process within the societies. Theory states that the marginalised and underdeveloped societies develop in the same phase with that of other developed countries by providing proper support. Source: Sergey Nivens/Adobe Stock This theory developed as the economic, social, and political system of developed in the west European and North […]

The post Modernisation Theory first appeared on Communication Theory.